Gang de Cartes
A Quebec network of trading card vending machines: franchisee recruitment, plus a machine locator for the public.
- Franchisee recruitment
- Machine locator
- Reseller area
- Bilingual
Context
After several years in operation, the network set out to grow through franchising, which means convincing entrepreneurs who know neither the product nor the market.
Problem
One site had to serve two visitors with opposite goals: a franchise candidate looking for a business model backed by numbers, and a collector looking for the nearest machine.
Solution
A main path devoted to franchisee recruitment, from the market to ongoing support, and a short secondary path to the locator. Each audience reaches its destination without wading through the other's content.
Result
A platform in production that supports both the network's expansion and traffic to the machines already in place.
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